Article: "Irene →IU, Did Chamisul know?
Source: Kyunghyang
Netizens are paying keen attention to soju brand Chamisul's re-selection of IU as model.
Irene was selected as the brand's model since December 2018. At the time an official stated, "we found Irene suitable for strengthening communications between celebrities and the younger generation."
But in March 2020, Chamisul re-selected IU who had worked as brand's model from 2014 to 2018.
Regarding this change, a Hite Jinro official stated, "IU's achievements as an artist and actress have solidified her as public figure and shows that she's a model with both star quality and personality. Her clean image fits well with the Chamisul brand."
Netizens are speculating whether Chamisul knew of Irene's "gapjil" character and was the reason behind re-selection of IU as brand model.
