YG's stock price plummets following cancellation of 'Joseon Exorcist'

Article: YG and SBS lose over 70 billion market cap.. 'Joseon-gu Masa' crisis hits rock bottom

Source: Hankyung

YG Entertainment's stock price has taken a hit following cancellation of 'Joseon Exorcist.'

According to Korea Exchange on the 26th, YG and SBS incurred aggregate losses of 71.6 billion won (~$63.3 million) over a period of 4 days following the drama's airing on March 22nd. 

YG is the parent company of 'YG Studioplex', the production company behind the drama. During this time, YG's stock price plummeted 5.63% and SBS's dropped 5.24%. YG's subsidiary 'YG Plus' also saw a drop of 2.64%. 

Since 'YG Studio Plex' had completed 80% filming, the drama will incur losses for majority of its production costs of 32 billion won (~$28.2 million). 

A researcher from Shinhan Investment (Hong Se-jong) also revealed that SBS will incur an estimated 7 billion in losses (~$6.2 million) for the 14 unreleased episodes

In the meantime, there are concerns upcoming JTBC drama 'Snow drop' starring YG artist Jisoo (Blackpink) and Jung Hae-in might face cancellation following its history distortion controversy. 

1. [+3,084, -28] This is a great example to show what happens when companies use Chinese characters and props in a Korean drama
2. [+1,096 -14] How many scandals has YG been in alreadyㅋㅋ
3. [+181, -3] YG and SBS, wake up!! This is what happens when you blatantly distort our history from taking in Chinese money and using a Korean-Chinese writer in a Korean drama...wake up and reflect!
4. [+72, -0] SBS and YG are dirty agencies that will sell out our country if they receive enough money
5. [+32, -1] Burn everything you filmed! Don't even think of re-uploading it on YouTube!
6. [+21, -3] This is so like YG to be involved in this...this is the level of their mafia boss!
7. [+17, -0] Isn't YG a pro-Chinese company...this basically revealed it no..?
8. [+16, -1] Burning Sun was YG too...aren't you guys tired of the disappointments?
9. [+14, -1] 'Seolganghwa (Snow Drop)' that glorifies authoritarian spy also has YG's Jisoo in it ㅋㅋㅋ
10. [+9, -0] I can't wait until the day YG closes its doors. It's just a den of drugs, prostitution and Chinese minionsㅋ