Article: [D-eye] "Lee Seon-hee's family took 1%?"... Hook! Lee Seung-gi's CF fee "hooking" situation
Source: Dispatch
In January 2011, Lee Seung-gi signed a CF contract with an outdoor brand. The model fee is 500 million won.
How much did Lee Seung-gi get from this CF? First off, the agency fee is 10%. He paid 50 million won (directly). The remaining amount is 450 million won.
Lee Seung-gi shared this money with Hook. If you divide by 4:6 according to the settlement ratio at the time, Lee Seung-gi's share (40%) is 180 million won. Hook earned 270 million won.
Lee Seung-gi had already paid 10% of his modeling fee as an agency fee. However, the actual fee paid to the agency is 7%. The remaining 3% went to someone's pocket.
Dispatch obtained the CF model fee settlement statement from Hook. We were able to check the details of the deposits and withdrawals of CF expenses of actors such as Lee Seung-gi, Lee Seo-jin, Yoon Yeo-jeong, and Park Min-young.
◆ 3% disappeared
On the 22nd, Lee Seung-gi filed a complaint on the agency fee issue through his legal representative.
"We belatedly found out that the current and former directors of Hook Entertainment deceived Lee Seung-gi and swindled some of his CF model fees." (Lee Seung-gi's lawyer)
In a word, Lee Seung-gi's money was 'hooked.' Lee Seung-gi's side continued to explain in detail.
"We knew that about 10% of the model fee was paid to the CF agency. However, former and current directors of Hook shared a portion of the fee." (Lee Seung-gi's lawyer)
According to the exclusive contract signed by Lee Seung-gi and Hook, "<fees for agents, agencies, and affiliates are borne by B>." Here, B is Lee Seung-gi.
As a result of Dispatch's confirmation, Hook deducted 10% of the artist's model fee as an agency fee. However the commission actually paid to the agency was 7%.
Where did the remaining 3% disappear to? As Lee Seung-gi claimed, former and current officials (in turn) each got 1%. In other words, another pocket was secretly lined without the actor's knowledge.
◆ Who's behind the 'fake' agency?
Dispatch tracked the fake "agency fees." Hook's former and incumbent (current) executives A, B, and C, CEO Kwon Jinyoung's acquaintances D and E as well as Lee Seon-hee's family member F seem to have blindly taken money.
Hook pulled from the bottom in a variety of ways: They touched Lee Seung-gi's bank book, subtracted it directly from Hook settlement profits, or handled it all in the name of "agency fees." In some cases, contracts were signed directly with CF companies.
For example, in 2010, Lee Seung-gi received 200 million won as a guarantee for a CF event with a financial company. At that time, there was no agency.
However, Hook deducted 10% of the agency fee from Lee Seung-gi's guarantee. A, B, and C split the 20 million won amicably. A and B ate 5 million won and C ate 10 million won.
Hook's 'hooking' happened differently each time.
◆ Who are A, B, C, D, E, F?
The 3% secretly eaten without the actor's knowledge was CEO Kwon Jin-young's heart.
From 2010 to 2019, the 3% group was born. Hook executives A, B, C (former) hit the ground running. 1% each hit their back pockets as an agency fee.
In November 2019, a new face appeared. C dropped out and D appeared. D is Kwon Jin-young's high school classmate (alumni). A and B, and D each took 1% until October 2020.
In November 2020, a member change took place. A featuring by singer F from Lee Seon-hee's family appeared. A, B, and F each took 1% until March 2022. (F never worked for Hook.)
In June 2022, E pushed out Lee Seon-hee's family. A, B, E formed a new 3% group. E is a former Louis Vuitton employee and recently, an acquaintance of CEO Kwon Jin-young.
◆ Yoon Yeo-jeong, Lee Seo-jin, and Park Min-young also suffered.
Was it only Lee Seung-gi that got attacked? Yoon Yeo-jeong, Lee Seo-jin, and Park Min-young also paid 10% for agent fees. However, 7% went to the 'real' agency and 3% to the 'fake' agent.
The 1% that A has taken so far is estimated to be at least 600 million won. B and C about 400 million won. Kwon Jin-young's classmate D stole 50 million won and Lee Seon-hee's family F stole 130 million won.
The total amount of 1% deposited by A, B, C, D, E, and F is 1.8 billion won. Hook received 20-30% of the CF revenue depending on the settlement rate. On top of that, they even collected a fake 'bonus' fee.
Of course, A, B, and C can explain that they were involved in the CF contract. However, it's doubtful whether they can escape responsibility. If these were incentives under the CF contract, the correct way to pay these were with company money.
D, E, and F who each took 1% were scammers. There is no justification for defrauding 1% from artists just because they're Kwon Jin-young's classmate (D), or best friend (E) or Lee Seon-hee's family (F).
◆ Fake 'A' Fee (agent fee), reversal
"We paid the full unpaid settlement amount of 2.9 billion won and accrued interest of 1.2 billion won.." (Hook).
December 16, 2022. Hook splattered this on the press release. According to their calculation method, Hook paid 4.1 billion in total.
"I received a text message this morning that an amount of 5 billion won has been deposited into my bank account." (Lee Seung-gi).
On the same day, Lee Seung-gi also issued a statement. However, the money Lee Seung-gi received was close to the 5 billion won but not exactly. 700-800 million was missing. There was a discrepancy between Hook's two statements.
December 22, 2022. Lee Seung-gi sued CEO Kwon Jin-young and 3 former and current directors for fraud and embezzlement.
On December 16th, Hook paid Lee Seung-gi the "<exploited CF fee and accrued interest of about 630 million won > separate from the music fee." Accordingly, the lawyer also filed a criminal complaint over the above crimes.
To sum it up, Hook deposited 4.8 billion won to Lee Seung-gi on the 16th. If we add the 630 million in CF fees to the 4.18 billion won for unsettled music fees (including interest), the total amount was close to 5 billion won.
However, they omitted the "fraudulent" CF fees of about 600 million won from their press release. They covered the sky with the palm of their hands in fear their other evil acts beside the music issue would be revealed.
The furniture brand that Yoon Yeo-jong modeled for. 1% of the fee went to Lee Seon-hee's family, F.
The massage machine that contracted Park Min-young, former Louis Vuitton employee (E) took a 1% commission.
Did Yoon Yeo-jong, Lee Seo-jin, and Park Min-young know their model fees were leaking by 3%? Did they just close their eyes? Lee Seung-gi started a war with Hook's "creative embezzlements."
- [+89, -4] Lee Seon-hee is an executive in the company but someone in her family embezzled money? The critical issue here is whether Lee Seon-hee knew about it or not.
- [+80, -0] There is no one to trust in this world.
- [+51, -0] ?? Who's the person from Lee Seon-hee's family?
- [+46, -0] Lee Seon-hee fans posted a statement to explain the scandal but they've gone quiet now that Dispatch's article is outㅋㅋㅉㅉ
- [+21, -0] No.. so they've been doing since the old days.. so Park Soo-hong was right. They put out articles saying they were like family but they were secretly eating from the back
- [+14, -0] Lee Seon-hee is the one that raised Lee Seung-gi so there's no way she wasn't aware that Lee Seung-gi wasn't properly paid all those years? Of course she knew..
- [+14, -0] I remember reading statements put out by Lee Seon-hee fans criticizing Lee Seung-gi's claims.. ah what a comedy ㅋㅋ
- [+11, -0] Lee Seon-hee nugu?
- [+8, -0]] Her fans that even put out clarification statements must be losing their brains right now 다
- [+7, -0] Ah, daebak! They even created a fake CF agency. Wow, so many parasites got together and leeched onto a single celebrity and sucked off him for years to make a living. Disgusting!
