New Jeans discovered filming with "iPhones" in newly released MV + Koreans announce "boycotts"

Article: "Is this combo for real??" New Jeans discovered with iPhones in MV.. Samsung "shock"

Source: Herald Economy

New Jeans is embroiled in controversy over their new music video.

On the 22nd, New Jeans released their MV for 'ETA' however the first phrase that appears states, "Filming with iPhone 14 Pro." Then, the scene switches to member 'Hanni' on 'FaceTime' for a video call on her iPhone for a conversation with a friend. Over the course of 3 minutes and 36 seconds, scenes of the members holding their iPhones appear one after another.

Afterwards, Apple posted their official YouTube channel a video titled, 'Filmed with iPhone 14 Pro. New Jeans ETA' announcing collaboration. Apple stated, "The ETA music video was completed as a collab between Apple and New Jeans. Take a look at how the action mode of iPhone 14 Pro is used to capture gorgeous visuals and dynamic performances."

Netizens who saw the 'Shot on iPhone' campaign with New Jeans wrote, "This proves they're a 'one top' idol,' "a meeting between most popular company and most trendy idol.." "Apple's share of teens and 20s kids with iPhones will increase.." "Has Apple ever collab'd with idols before?? Daebak.."

Director Shin Woo-seok who produced the ETA music video explained, "For this project, all cuts had to be filmed with iPhone. So, from the time, I wrote the scenario, I kept in mind the attempts and meanings that could be filmed only with iPhone."

Ador CEO Min Hee-jin who oversaw production of their 2nd mini album 'Get Up' stated, "Since there are 3 title songs, from the concept stage we wanted each to showcase a different attempt with one of them providing consumers with a fun experience."

1. [+765, -346] What country's ad is this? Filming an Apple CF while singing a Korean song? If Samsung wasn't there I'd understand but if you think about the amount of donations and benefits Samsung has generated for our country and people, to do this is just.. it's really embarrassing and hard to watch. I've never once heard of Apple donating to our country. All I hear is how much money they've eaten off their 'rounded edge' lawsuits.
2. [+676, -1] The focus should be on how good the song is and the idols singing talents but all the agency keeps touting is "we nabbed a famous brand cf.." I f*cking hate promos like this!!
3. [+589, -172] New Jeans, this is very disappointing.
4. [+461, -89] They're free to use iPhones and all but for a Korean idol group to blatantly film CFs for our direct competitor is disgusting! Kids nowadays are obsessed with everything idols do... isn't this openly encouraging them to use iPhones?!
5. [+445, -64] Come to think of it, BTS only takes pictures with Galaxy. It's touching to see how thoughtful they are of their country. New Jeans, this is really disappointing! 
6. [+371, -36] New Jeans isn't an idol group with good influence. Ever since they became luxury brand models, parents of elementary, middle, and high school chodings have been suffering because kids have become obsessed with wanting luxury brands. If they start with expensive habits at such a young age it's inevitable they'll be obsessed with luxury brands their entire lives. In the end, only French and European companies will be enjoying profits. Korean companies already demand kids study like crazy and do expensive R&D to make state-of-art smartphones and luxury bags but are going to end up selling one unit while European companies sell millions of won of luxury goods in our country. 
7. [+361, -26] Meanwhile IVE is putting 'Galaxy' in their lyrics.. Samsung should've caught them right away.
8. [+175, -17] This is exactly why kids are obsessed with iPhones.. this is quite disappointing.
9. [+131, -13] Yea, this is going to go over well with middle and high school chodings who are already obsessed with makeup and wearing Gucci, Chanel 다
10. [+120, -13] F*ck.. New Jeans is filming iPhone CFs now? Stop it with the iPhones already?! Teenager kids obsession with iPhones is already f*cking severe!! 
11. [+77, -8] Really disappointed in New Jeans. I seriously hate them now. If they're going to live like this then f*ck off from Korea!
12. [+53, -11] No matter how good the money is, doing Apple CFs is not it! This won't be good for their image.
13. [+28, -5] From now on, anything New Jeans will be unconditionally filtered out!
14. [+21, -5] Money is important but you have to have some sense of loyalty and patriotism.. the reality is kids are getting bullied in schools nowadays if they don't have iPhones.
15. [+8, -2] Let's boycott New Jeans.. Samsung fighting!
16. [+5, -1] They're ruining our country!

Additional source: FN News