Koreans demand New Jeans "broadcast ban" after "iPhone PPL" stage

ArticleNew Jeans, who took out iPhones in the middle of a music stage, controversy over 'indirect PPL'... Anti-Corruption Committee, "Under Review"

Source: Asia Economy

New Jeans controversy over excessive "iPhone PPL" is continuing to grow in Korea.

On the 9th, the Korea Communications Standards Commission (KCSC) announced that they're reviewing mass complaints over New Jeans iPhone 14 "indirect PPL" in the middle of  a stage on SBS 'Inkigayo' on the 30th of last month. New Jeans also filmed their 'ETA' music video with iPhones and MV scenes were reproduced and publicized by Apple as a CF.

Article 47 of the Regulations on Broadcasting Deliberation stipulates that "indirect PPL should not interfere with the flow of viewing. Content that significantly hinders the flow of viewing by exposing indirect PPL products not related to the development or composition of the contents of the broadcast program, excessive highlighting or repeatedly exposing indirect PPL or product names and/or specifically introducing scenes that demonstrate the function of indirect PPL products or scenes are subject to regulation by the National Guard."

The close-ups done by New Jeans so that viewers could see it was an iPhone and the filming scenes with iPhones further in the ending scene was the most concentrated part on the stage. As a result, criticism is pouring out over excessive PPL on a music program and many complaints have been filed with Anti-Corruption Committee. The National Security Council stated, "We are in the process of deliberation and review as complaints related to New Jeans' indirect PPL are constantly coming in."

The Anti-Corruption Committee will review the various aspects such as the exposure time of broadcasting and whether or not prior notice was given and decide whether to submit a review. After deliberations, they will decide whether legal court sanctions are necessary. 

  1. [+10,831, -121] This is PPL not a performance! If this is allowed, everyone will come out with product songs to promote on stage. This is proof they're not singers but scarecrow idol models.
  2. [+7,337, -583] Uh.. ㅠ Our country can only survive if Samsung lives on. They're even supporting the Jamboree Festival ㅠ. What exactly is Apple doing to help our country??!
  3. [+5,049, -224] New Jeans might've just become the most ignorant idol of all time. Their first scandal was the worst mistake of all!
  4. [+3,496, -207] Even if they're a gukppong, the pillar of Korea is Samsung. Do they think they can get anywhere without Samsung?? If you want to use iPhones, then do so quietly. Who do they think they are?!
  5. [+2,223, -116] Do they think broadcasts are some kids playground to joke around in?? Hit them with disciplinary actions and make sure they never ever get back on TV!!!
  6. [+1,333, -188] Ah.. if only it was a Samsung Galaxy..
  7. [+1,114, -28] They're singers at the end of the day. No matter how young you are, you have to have a basic sense of concept. Not even a CF but blatant product PPL on your own stage??! How can you call yourself a singer after that??!
  8. [+687, -67] The agency isn't the only one at fault. The members are also adults. If they can't comprehend why this is problematic then they have bigger issues. Severe sanctions are totally needed to make things clear!
  9. [+571, -17] They're never going to get a Samsung CF in their careers..
  10. [+532, -22] A music stage is not your playground!! They have zero professionalism.
  11. [+228, -3] If they don't get sanctioned for this, we're going to start seeing ending fried chicken and pizza fairies, face mist fairies etc. You can be an iPhone CF model, this is a capitalist society after all where we all need to eat to live but PPL should stay in PPL platforms. A music stage is for music and a concert is strictly that. What type of quality stage can you put out if PPLs are getting thrown in?!
  12. [+170, -11] What do New Jeans have for brains?! Do they have any sense of patriotism? No one would care if you use an iPhone but to pull it out on stage?! Daebak.. are they even Korean??!
  13. [+152, -1] If we keep like this, we're going to BTS on massage chairs on stage while drinking water from purifier brands and members singing while drinking Coke with pizzas. 
  14. [+126, -16] If you're a Korean, you should only do Samsung PPL!! They're an indispensable company to our country and put out great products.
  15. [+90, -1] Min Hee-jin crossed the line into stupidity with this! She turned choding idols into cheap iPhone arms for a few pennies.  
  16. [+87, -21] New Jeans is seriously the most overrated idol of all time!

Additional source(s): Segye Ilbo, Seoul Shinmun, iNews24 

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