Article: Big Bang's imminent comeback, "don't consume" vs. "malicious hate" again
Source: YTN
Big Bang's imminent comeback is raising expectations and causing concern.
On the 21st, YG Entertainment announced news of Big Bang's comeback expected on April 5th however their imminent comeback is drawing public attention as it's the group's first comeback after four year hiatus since 'Flower Road' was released in March 2018.
Big Bang has had a fairly severe winter over the past four years after former member Seungri was released from the team due to 'Burning Sun incident.' T.O.P was also sentenced to suspended 10-month prison sentence for two years probation for smoking marijuana in 2017. It was around this time that public opinion on all of Big Bang worsened.
Because of this, the public can no longer excitedly anticipate Big Bang's comeback. Some famous community sites have strongly suggested that Big Bang's comeback content should not be consumed.
In addition, April is a busy comeback month for various idols therefore a direct confrontation with junior artists who are fiercely rising against the past name value accumulated by Big Bang is expected to cause a ripple effect in the music industry.
A K-pop industry official revealed, "No matter what anyone says, Big Bang is a group built on musicality and popularity. The ripple effect that Big Bang has as a trend setter in the music and fashion industry still remains. Consumers will not blindly boycott Big Bang content regardless of other things."
Big Bang is at the eye of the typhoon that leads the music industry. Musically and personally, the fact that they're the eyes of the typhoon remain unchanged. Will content presented by 4-member Big Bang after four year hiatus capture the hearts of the public? Many are paying very sharp attention.
